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This is called also \”info-snacking\”. Use your ‘voice’ in the entire article in the same person. If you the first person (I, me) or the second person (you, we, US) or the third person (they, them, it, they) use, then you stay consistent and use only one form for the entire article. Error #2: to much hype, bragging and self-promotion if you are as good as you think, then there is no reason to fill your article with too much hype, free links to your page or a blatant self-promotion. The readers are smart and will see through your tactics.
It is better to promote your company in the contact below the article. Our research has shown that the contact (press contact) often has a click-through rate (CTR) of 3%. Get this advantage, by applying no aggressive sales strategies directly in the article. Error #3: the content based moving on what you need to learn, not on what your reader needs you in the location of your reader and ask yourself: \”What gives me this article\”? Search you on the basis of your readership surveys, what your readers want or operate one Keyword search, to find out what people are looking for.