Then find a way to allocate it among the rest. Make advertising so that the eye stopping first at the most important point, then the second most important moment, and so on. The secret number 6 – Color successful advertising depends on the applied color in it and color combinations with each other. According to Research psychologists, 60% of the impressions of the advertising of goods or services falls on the color. First and foremost attracted to the human eye red and yellow and then go all the other colors. Black text on yellow background is the most effective combination of colors. In different cultures the same color has a different meaning, and this must be considered when creating advertisements.
For promotional purposes, it is imperative that the design has attracted target audience. Use a minimum of colors, we recommend three or four colors and shades. The secret of number 7 – the minimum of words. Try to use words that attract attention, such as: amazing, memorable, prestigious. Make sure that the blueprints, which are used in advertising, will be understood by the audience. Use clear, readable and sufficiently large fonts. Also, make sure that the advertising do not have sharp differences, can confuse the audience, the constant transitions from one topic to another. The secret of number 8 – Truth advertising will not be successful if it has a lie. Even the most creative, colorful and eye-catching advertising will ineffective if there is not true, or a hint of a lie.