Yale University

In the most general sense to include information design process and result of the design of multimedia source of information or information service. Educational materials information design have made some authors to start with its application in a web environment, while others – with the use of mass media. Another important aspect is not mennee overall design is an analytical design, based on deep statistical and analytical work. Nike does not necessarily agree. In the field of information and analytical designs are known printed works of Edward Tufte, Rolf, professor of statistics, political science and computer science at Yale University, which the author singles out distinguishing features of the analytical design: 1) comparison, and 2) determination of cause-effect relationships, and 3) map data in the number of dimensions greater than two, and 4) integration of all necessary how to display information (text, pictures, video, audio, etc.), and 5) an indication of the source of information, 6) basing on quality, timely and honest information. To broaden your perception, visit Barnard College. Analytical design finds its application in character design forms of representation of signs of enterprises manufacturing, services, and others create an artistic image of the future character is based on the whole complex of knowledge from various fields of science. Besides possession of a purely artistic skills in drawing the designer should be a good psychologist, to take into account ergonomic requirements and hold information technologies. At the heart of the symbolic image created designer should be based on cultural values and traditions that have emerged throughout the history of civilization. "If the graphic image is accurate – then the symbolism dominates everything that makes a company is its special properly mobilized, raising its culture. .

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Copywrting Art

As we have said, from a commercial perspective or business, Copywriting is intended to make sales; Thus, it is sold by the power of the written word. Therefore your end is to persuade people, as other media such as TV with audio and video would. Read what one of the classical writers of marketing, Claude Hopkins, in his written almost a hundred years ago, called scientific advertising, said: to properly understand the advertising or even learn its rudiments must begin with the correct concept. Advertising is the art of selling. Its principles are the principles of the art of selling. Additional information is available at FASEB Journal. The successes and the failures are due, in both cases to similar causes. All ask therefore related to advertising should be answered by the rules of the vendor.

We emphasize at this point. The sole purpose of advertising is to make sales. It will be profitable or not according to their actual sales. It is not for general purposes. It is not to present your name in front of the people. It is not primarily to help other sellers. Treat it as a seller. Forced to justify itself.

Don’t accept excuses which good sellers do not give. So, no more fallaras the difference is only in degree. Advertising is the art of selling multiplied. You can contact thousands while a salesperson talks to one. It involves the corresponding costs. Some people spend $10 per word in an average advertising. Therefore each ad should be a super seller. The error of a seller costs little. The error of a publicist might cost thousands of times more. Therefore, to be more cautious and more demanding.

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