Initiative of Kita equity holdings by Berlin started emits today Berlin compared the provinces the most money per capita for the children’s day care and that is a good thing, the initiative is well protected”of Kita equity holdings by Berlin. The comprehensive care and education offers of formerly communal nurseries and kindergartens are at the heart of a campaign that goes utet.de at the start of may with posters and bus advertising the site. In a participatory action, parents can show also with a photo of their child, what well protected”means to them personally. Three winning designs will be then in the autumn of 2012, on posters in Berlin. More than 30,000 children start their first education steps, which are so important for a future full of opportunities lovingly fostered in the day-care centres of Berlin equity holdings. That’s enough for us occasion, to draw attention to the importance of early childhood education and the good work of our employees”, explains Karin Scheurich. one of the two coordinators of the campaign of Kita equity holdings. We are the largest Kita Berlin, but also with 280 day care centers throughout the city we are by no means arrived at our borders”, added her colleague Martina Castello.

The equity companies take stock of their six-year history with the initiative and lay the foundations for further expansion of their service offering. We are as old as our oldest proteges and know that the first years are as important and formative”, underlines Martina Castello. The requirements for the equity holdings will continue to grow with the steadily rising demand for kindergarten places. It is in addition to the implementation of policy guidelines to create the best conditions for the combination of loving care and awareness education in the daily work. We are going to continue the future challenges with a lot of heart and mind”, emphasizes Karin Scheurich.

We want to achieve the best possible promotion of children so that they feel comfortable and learn how by itself for life.” The various dimensions of the best protecting”especially in combination with the educational mission are presented on billboards and buses throughout the city. The overall goal of all kindergartens and nurseries is to allow the children a best entry in the educational world. The different motifs in a charming way make clear at what levels, and with how much imagination and verve that happens in the Berlin kindergartens. The creativity of the parents is required with the campaign, as in the photo competition, they will be able to implement their version of the campaign motto: simply take a photo of the offspring with Hat, an own heading to think out and upload to the site. Three winning designs will be in the fall of 2012, on posters in Berlin. More info and photos see: utet.de contact on the initiative: Martina Castello (daycare South West Berlin) & Karin Scheurich (kindergartens Northeast) E-Mail: Bestens.behuetet.de contact with the supervising ad agency: salt communication Berlin GmbH Katrin green & Christine Reichle E-Mail: Tel. 030/34 50 62 30